Asetion

Young Consumers in India Care About Brands Not Discounts

Written on March 19, 2010 – 3:47 am | by admin

The emerging super power of India has gone through many of the changes familiar to industrialized nations in the West, but has maintained its own flavor say global economic experts. One of the real trends in retailing for Indian consumers is the fact that there are definitely going to be changes in the age groups. The younger consumers are used to seeing a totally different world than their parents and they make their decisions on purchases in a different way as a result of this. They are not lured in by discounts and the ads for cheap or bundled products, rather they show a very strong preference for the bigger brands and the more flashy goods and services which denote status in their eyes. This is a big change in a nation than only a few decades ago found itself struggling to maintain the basics for many of its people. The hi tech industries have changed things for Indians, though, and this means that the flood of income must be spent. Those in the emerging economy have come to see the luxury end goods as a solid investment for themselves and retailers are embracing the trend.

Young people world wide have traditionally been less conservative than their parents, but the vision of young Indian teens and young adults has definitely become one of the most dazzling. Their optimism is leading to a rapidly developing consumer culture that shows a very strong preference for big brands both Indian and foreign that dazzle the eye.